Project Zero is currently available to eligible brands in the U.S., UK, France, Italy, Spain, Germany, Japan, India, Mexico, Canada, Australia, Brazil, the United Arab Emirates, Turkey, Singapore, Poland, the Kingdom of Saudi Arabia, the Netherlands and Sweden.
Project Zero FAQ
How can we help?
Where is Project Zero currently available?
What are the eligibility requirements to enrol in Project Zero?
- Your brand must be enrolled in Amazon Brand Registry with a government-registered trademark.
- You must:
- Be the rights owner of the trademark.
- Have an Amazon account with access to Brand Registry.
- Have submitted reports of potential infringements with an acceptance rate of at least 90% in the last six months.
Note that Project Zero is available to all brands that meet the criteria above, regardless of their selling relationship with Amazon.
I just joined Brand Registry, and have not yet used the Report a Violation tool. Am I eligible for Project Zero?
No, we encourage you to first submit any reports of potential infringements through the Report a Violation tool.
Are registered agents eligible for Project Zero?
No, only rights owner(s) of the trademark for the brand enrolled in Brand Registry are currently eligible to access Project Zero.
If my brand is enrolled in Project Zero in one country, am I automatically enrolled in the other countries?
Once a brand is enrolled in Project Zero in one country, it is automatically enrolled in other countries.
How does Brexit impact brands enrolled in Project Zero?
Brexit does not have an impact on a brand’s enrollment status in Project Zero; therefore, brands already enrolled in Project Zero will remain enrolled in the program. However, EU trade marks (e.g. those registered with the EUIPO) will no longer be valid for self-service counterfeit removals in the UK store. Since the UKIPO is creating a comparable UK trade mark for all right owners with an existing valid EU trade mark, Amazon Brand Registry will automatically add these new UK trade marks to your Brand Registry account by 31 December 2020, and you should use those for removals in the UK store. Learn more.
How does Amazon ensure that brands are making accurate decisions using the self-service counterfeit removal tool?
We are providing brands with an unprecedented level of responsibility, and we are willing to do so because we believe that the combined strengths of Amazon and brands can drive counterfeits to zero. Brands must maintain an accuracy of at least 99% in order to maintain their Project Zero privileges. We have a number of processes in place to promote accuracy, including required training as part of Project Zero enrolment and ongoing monitoring to prevent misuse of our tools.
Do brands need to serialise their products to enrol in Project Zero?
No, but the brands that serialise their products are seeing the best results. Product serialisation is a powerful tool for detecting and stopping counterfeits from reaching customers. Brands also have the choice to determine which of their products to serialise. The product serialisation service is currently available in the U.S., Italy, France, Germany, Spain, UK, India, Canada, Japan and Australia. We are working on expanding the service to more countries.
Is joining Project Zero free?
Yes, it is free to enrol in Project Zero, get access to the automated protections, and use the self-service counterfeit removal tool. Brands that choose to use the product serialisation service incur a cost per unit, based on volume.
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